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The Key Elements of Great Companies

How to Learn from Past Logo Failures

Logos are tricky, and they can either make or break your business. When it comes to logo design, every business owner dreams of having an impacting and appealing logo to attract more customers, gaining higher sales and return on investment. While there are a lot of famous logos in the market today, we will be dealing with the best logo fails on the internet in this article. A poorly designed logo can actually catch the eyes of consumers for the incorrect reasons.

In 2012, the Summer Olympic Games was threatened by Iran to boycott the said event because the logo used “ZION” which also refers to a Jewish holy state and the whole country became upset. If you make a logo, it is best to have it tested by an audience before it is published. We may have lived in a bloody world at one point or another basing on our history, but the Sherwin Williams color your world logo is seemingly a picture of war and violence, making it a logo epic fail if a new company adopts the same logo. This logo has been existing since 1905 and it is a sign of cutting-edge surrealism, remaining a classic symbol for generations, but a new company adopting this logo may appear to be offensive. It is better to look for something that’s cutting edge today, and probably become a classic tomorrow. The controversial Pepsi “bloat” logo reminds us that not all cartoon logos are effective, most especially if it brings the opposite results. Of course, the Pepsi company did not intend to remind their customers that drinking soda is bad for the health, but they missed testing the impact of their “bloat” logo wherein it just looks like a large person wearing a shirt that is too small for his belly. It is best to have your logo tested and reviewed by different focus groups so you can assess its possible impact on consumers, most especially your target audience.

Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. Unless you are a graphic designer or a person with a sense of style, it was a wrong move for Gap changing their classic Spire Regular typeface to Helvetica. Gap eventually returned to their classic logo, and we can learn from this mistake by not just relying on what we see on the word processor. Although black metal effect logos are cool, you should not adopt this theme if your business is not in line with body piercing, tattoos, motorcycles, or electronics, be unique and your logo will stand out from others.