The US has about 38000 companies that sell insurance. With such competition, you need to know how your insurance agency can thrive. You need a marketing method that is effective to get new clients. Additionally, such a strategy will help you become one of the best insurance companies. Nonetheless, marketing is not done by having a website and business cards. Here is a useful guide to assist you in marketing your insurance company.
First off, you should do Facebook marketing. About 1.5 billion users are active on Facebook every month. Although not all will be your customers, you can reach your target audience via Facebook. You need to ensure that your Facebook profile is always active. What is more, have your contacts, business information and photos on the profile. Responsiveness is what makes social media work. Customer comments are an indication that you have things right.
You also need to have video content. That is because insurance is a personal venture. Your relationship with customers determines your success. They get attracted to customer friendly businesses. Videos are a great way for communicating with clients. Also, watching videos is thrilling and entertaining. Nevertheless, the content should have information that gives clarity about your services. Also, they should explain more about the firm and give tips for getting the right insurance cover. Also, videos come in handy in introducing new agents in your firm.
You also need to check the online reviews of your agency. When clients post feedback, it means that you are on your way to success. What is more, the feedback needs to be available to the public. Many buyers take interested in company reviews before they make a choice. Note that receiving positive feedback is healthy for your company while bad comments are detrimental. Thus, encourage your clientele to give constructive comments. You can achieve this by addressing client issues and improving on service delivery before the internet gets filled with negative information.
Bonding and creating networks with customers is important and you must invest your time on this. In essence, about 70% of insurance agencies get jobs via referrals. You can get to connect with customers by being active on social media. Ensure that you contribute to conversations to make the name of your company relevant.
Lastly, track your emails. You need to keep the list up to date if you market your business through emails. You need to clean up your email system as it can become unmanageable if left unattended. You should clear your system of any undelivered emails and set free customers that no longer want to be on your email list. Also, any other erroneous data should be corrected or removed for your emails to be delivered.