Some Guidelines in Designing a Law Firm Website
In order for your law firm website to get the results you wanted, you would need a solid design that will draw visitors and keep them in your site. To be able to do this, you can follow some of these design tips that will boost the effectiveness of your website. These tips are not difficult as it sounds and you can unleash your creativity to achieve it.
People who are in need of a lawyer generally have their mind and case on it, so it is better to stick with a simple website design. A clean and easy to navigate website will allow your prospective clients to focus on the information you promoted and this will help them make a quick decision if you are the attorney they are looking for. An example of a law firm that has established its website to this criteria is the firm of DeSalvo Law.
A website can be simplified by following these ideas, such as utilizing large headers and contrasting colors, shortening long paragraphs, using of white space to separate content, reducing the number of text, and by using powerful images to combine with your text in order to relay a message. Always bear in mind that the main goal of your website design is to be able to get to the point and communicate fast your message by being simple and direct.
Nowadays, designers know that websites have to be mobile friendly so as to make a site effective in search engine machines, and this is another pointer when you design your website. The supporting facts that should lead you to have a mobile friendly website are that 64% of adult cell phone owners are using their smart phones to go online, in the same manner as 34% of mobile internet users use their smart phones as the number way of going online. Know that these percentages are constantly increasing, and so if your law firm’ website is not mobile friendly, then you are losing potential customers.
Another guideline to have an effective law firm website design is having a placement of content that is proper and thus very important, and you can have this with a well organized content and clear call to action. Content here means anything that is not just visual but also would refer to copy in blog posts, press stories, attorney profiles and scripted video too.
You can also refer to some rules of design which are keeping your text to a minimum, like keeping sentences short and simple, not using vocabulary, and breaking up large blocks of text using white space and so on.